Ryan Porter is a digital product designer living Northern California.
Ryan has contributed to some of the world's most recognizable technology brands such as: eBay, Google & AirBnB. He has built a reputation for designing systems & experiences that solve customer problems through insights & iteration.
eBay
Delivering the foundational product architecture for value-added services used by millions each day.
Ryan led product design and strategy for eBay’s value-added services product framework and UI system, establishing a unified foundation across 13 business units. He partnered closely with Product, Engineering, and Research to align stakeholders around a shared vision. Facilitating co-creation workshops, defining scalable guidelines, and developing core components adopted into the broader design system. The work brought clarity and consistency to complex service offerings while enabling faster, more cohesive product development across the organization.

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Person lounging on a turquoise outdoor chair wearing animal print clothes with matching animal print bag and shoes in a garden setting, with search bar showing 'animal print' and text 'Got carried away'.
Pixel Pass
Launching a first of its kind hardware as 
a service model for Google Pixel.
Ryan led design for Google’s Pixel Pass, the company’s first integrated hardware-and-services subscription, unifying a Pixel phone, premium digital services, and device protection into one seamless monthly experience. He drove the end-to-end, omnichannel strategy across web, retail, and support, aligning teams across Pixel, YouTube, Play, and Google One to make a complex cross-product offering feel simple, cohesive, and trustworthy. The work helped establish a new ecosystem model for how Google bundles hardware and services together.

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Top part of a coral-colored smartphone with dual cameras and app icons for Google One, YouTube, Google Play Pass, YouTube Music, and Google Health floating above it on a coral background.
Google Store
Modernizing Google Store's product personalization and purchase experience for a growing Pixel portfolio.
Ryan led design for hardware personalization and the buy flow on Google Store, reimagining how customers configure and purchase devices across global markets. He drove the end-to-end experience strategy, grounded in user research and market insights, to simplify complex configuration decisions and create a seamless, intuitive path to purchase. The work modernized the shopping experience and established a scalable foundation for hardware commerce across regions and product lines.

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Google Store webpage and mobile view showing Pixel 10 smartphone in indigo color with price, color and storage options, and accessory recommendations.
California Pizza Kitchen
Designing an omnichannel digital ecosystem for California Pizza Kitchens future.
Ryan led UI design and design system development for California Pizza Kitchen’s new omnichannel digital experience, redefining the brand’s visual language across web, mobile, and in-restaurant touchpoints. He drove the creation of a cohesive, scalable design system that unified ordering, loyalty, and content experiences while strengthening brand expression and usability. The work modernized CPK’s digital presence and established a consistent foundation for growth across all customer channels.

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Wrangler Jeans
Modernized e-commerce for a new generation.
Wrangler Jeans, a renowned name in the fashion industry, aimed to revamp its e-commerce platform to better reflect its brand identity and enhance the user experience. Ryan embarked on a project to develop a new e-commerce experience and design system for Wrangler Jeans, utilizing variant testing to ensure the most effective solutions.

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Mobile screen showing men's Wrangler 20X No. 44 slim fit straight leg jeans in McAllen with price $49.97 and a model wearing blue jeans and brown boots.
Peet's Coffee
Order your favorite beverage from anywhere.
Peet's Coffee, a beloved coffee brand known for its high-quality products, sought to create a mobile app that would enhance its customers' experience and foster loyalty. Ryan was tasked with developing the app experience and design system, using human-centered design practices to ensure it met the needs and preferences of Peet's diverse customer base. The project included iterative refinement before a national rollout.

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Three smartphone screens showing a coffee ordering app: coffee details for Vanilla Latte with price and calorie info, a map to select a coffee bar at 1400 Mission St, and a seasonal menu with various almond matcha and vanilla lattes and a $20.95 checkout button.
L’Oréal
Personalized hair color delivered to your door.
L’Oréal, a global leader in beauty, envisioned a cutting-edge mobile app to offer personalized hair coloring solutions. In partnership with Pentagram, Ryan undertook the challenge of developing the Color&Co app, designed to provide users with customized hair color recommendations and an engaging, user-friendly experience.

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Website screens showing a hair color selection tool with options Blonde, Brown, Black, Copper, Red or Violet and a mobile view for natural hair shade selection from dark to light.
MINDBODY Software
Integrated Point of Sale tailored to the wellness industry.
MINDBODY Software, a leading platform for wellness and fitness businesses, sought to enhance its point of sale (POS) system to better serve its diverse user base. Ryan was tasked with creating a comprehensive and intuitive POS design system, aimed at streamlining operations for wellness businesses while providing a seamless user experience.

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Mobile phone and tablet screens displaying a yoga and fitness shopping app with items like yoga mats, water bottles, and class packs, plus checkout totals.
Ryan Porter – SF – ©2023
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