Pixel Pass
Launching a first of its kind hardware as
a service model for Google Pixel.
Ryan led design for Google’s Pixel Pass, the company’s first integrated hardware-and-services subscription, unifying a Pixel phone, premium digital services, and device protection into one seamless monthly experience. He drove the end-to-end, omnichannel strategy across web, retail, and support, aligning teams across Pixel, YouTube, Play, and Google One to make a complex cross-product offering feel simple, cohesive, and trustworthy. The work helped establish a new ecosystem model for how Google bundles hardware and services together.